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About the Mission
"Analysing Airline Strategy and Performance"
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The industry needs sharp, skeptical analysis that actually explains what's happening beneath the surface, and isn't afraid to call out bad strategy when we see it. Our take is simple: airlines succeed or fail based on strategic choices, not luck.
Route networks, fleet decisions, pricing models, competitive positioning - these aren't abstract concepts. They're make or break calls that separate industry leaders from bankruptcy queue regulars. We break down those decisions, explain the trade-offs, and give our take on whether management is making the right decisions.
About Louie Blanchard
Louie Blanchard is a 20 year old aviation analyst and student based in Auckland, New Zealand. Born in Vietnam and raised in New Zealand, Louie brings a global perspective to the world of aviation, shaped by living and working across several countries including Japan, Vietnam and Australia.
He is currently studying a Bachelor of Commerce at the University of Auckland, majoring in Operations and Supply Chain Management and Information Systems.
Louie’s passion for aviation began early. He took his first flight at just 13 years old, and has since remained deeply involved and passionate about aviation. It is both a technical discipline and a lifelong pursuit.
Through this website, Louie is committed to deliver factual, data-driven, and highly detailed analysis of airline performance, fleet strategy, route networks, and the economic forces shaping the global aviation industry. His writing is driven by a commitment to accuracy, depth, and clarity, providing readers with insights that go beyond headlines and surface level commentary.
